360dialog or WAIA Connect: when each one fits
Both are official providers of Meta's WhatsApp API, both charge per number, and neither adds a markup on what Meta charges. 360dialog fits if you need 24/7 support with a guaranteed first response in hours or minutes, or services such as business verification in 48 hours; WAIA Connect fits if you have several numbers of normal volume, want a ready-made onboarding link with your brand, or pay from Argentina in pesos.
What this page says about Meta and third parties was checked against their official documentation on 2026-10-23 (sources at the bottom).
The comparison, point by point
360dialog's data comes from its public site and documentation, checked on 2026-10-23. Where we did not find the data published, we say so.
| 360dialog | WAIA Connect | |
|---|---|---|
| Provider type | Official WhatsApp API provider | Meta-verified technology provider (Argentina) |
| Price per number | Regular €49, Premium €99 and Scale €500 per number per month | From US$ 12 per month (Starter); on Escala, US$ 3.30 per number |
| Markup on what Meta charges | Publishes no markup ("no markup on Meta fees") | No markup |
| Message cap | Publishes no cap per plan | No cap on any plan |
| Coexistence | Yes | Yes |
| Embedded Signup | Yes: 360dialog's signup page, or partner-hosted if the partner is a Meta technology provider | Yes: an onboarding link with the Connect customer's brand, without being a technology provider |
| API and webhooks | Yes | Yes, with HMAC-signed webhooks |
| Idempotent sends | Not found published | Yes (Idempotency-Key) |
| Template validation before sending to Meta | Not found published | Yes, with the reason and the fix |
| Many customers in one account | Yes (partner platform, from €250 per month plus the per-number cost) | Yes, on any plan |
| Trial | Sandbox with one fixed recipient, predefined templates and up to 200 messages | 14-day trial with your real number |
| Support | 24/7 human; first response under 4 h (Regular) or 30 min (Premium) | Human support: we always reply within 24 hours, usually within a few hours, through the dashboard (support requests) and by email |
| Volume per number | Scale: up to 1,000 messages per second; Regular and Premium do not publish it | Since 24/10/2026 our queue delivers up to 30 messages per second in total across the platform (measured), with fair turns between accounts, below Meta's limit; anything above that is queued and goes out without being lost |
| Paying from Argentina | No local-currency payment found published | MercadoPago, in pesos, at the official dollar rate |
Volume per number is set by Meta, the same for every provider: up to 80 messages per second on Cloud API (raised automatically and at no cost to 1,000 for very high-volume numbers) and a fixed 20 per second on Coexistence (Meta — Throughput, checked on 2026-10-23). The Scale plan's 1,000 per second is that Meta limit.
When 360dialog fits
- You need 24/7 human support with a guaranteed first response within 4 hours (Regular) or 30 minutes (Premium).
- You want business verification in 48 hours as a service (Premium plan).
- You want assisted migration and a 30-day assessment of your messaging (Scale plan).
- You are a partner that wants co-marketing, a dedicated partner manager or customers brought to you through its marketplace (partner plans).
When WAIA Connect fits
- You have several numbers of normal volume and the per-number cost matters: one plan covers several.
- You want an onboarding link with your brand for your customers to connect their number, without becoming a Meta technology provider yourself.
- You want idempotency, template pre-validation, events for what is typed on the phone and usage per number already solved.
- You pay from Argentina, in pesos, or prefer documentation and support in Spanish.
If you move from one to the other
The number and the WhatsApp account are yours, not the provider's. To change providers you connect the number to the new one through its embedded signup; what changes is the integration (each API is different). What happens when you leave WAIA Connect: Help.
Frequently asked questions
Does 360dialog mark up Meta's message fees?
According to its pricing page, no ("no markup on Meta fees"). WAIA Connect does not either.
Which one is cheaper?
On platform price, WAIA Connect: from US$ 12 per month, with plans that include several numbers, against €49 per number per month at 360dialog. What 360dialog charges on top buys 24/7 support with a guaranteed first response and, on its higher plans, services such as business verification in 48 hours or assisted migration. Meta's messages cost the same with both.
Do both support WhatsApp Coexistence?
Yes, according to each one's documentation. Coexistence limitations are Meta's and apply with any provider.
Can I move my number from 360dialog to WAIA Connect?
The number is yours: it connects to WAIA Connect through Meta's embedded signup. Your integration has to move to the WAIA Connect API.
Sources
Checked on 2026-10-23.
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